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AMPLIFYING LATINO VOICES
CLIENT
UnidosUS Action Fund
TYPE OF CLIENT
National Civil Rights Non-Profit
CATEGORY
Public & Media Relations, Social Media Campaign
BRIEF
Since 2022, Madison West Consulting has played a pivotal role in shaping and amplifying the public and media relations strategy for the UnidosUS Action Fund. This collaboration has been particularly significant during the crucial 2022 mid-term elections and leading into the 2024 Presidential election.
WHAT WE DID
Madison West's comprehensive approach encompassed public relations, media relations, speechwriting, and the development of social media content.
RESULT
During the 2022 midterm elections, Madison West crafted targeted press releases and secured media coverage across major outlets, ensuring the UnidosUS Action Fund's key messages reached a broad audience to help UnidosUS Action Fund candidates win in several key battleground states in Arizona, Nevada, Texas, and Pennsylvania.
Entering the 2024 Presidential election cycle, Madison West has continued to enhance the UnidosUS Action Fund's visibility. Their strategic social media campaigns, including posts in both English and Spanish to bolster engagement and mobilize voters. The nuanced Spanish-language messaging has been crucial in reaching and resonating with Latino voters, ensuring their voices are heard in the political arena.
Through their dedicated and culturally sensitive approach, Madison West Consulting has significantly contributed to the UnidosUS Action Fund's efforts to promote civic participation and representation within the Latino community. Their work exemplifies the power of strategic communication in driving social and political change.
