MENU
EMPOWERING SUSTAINABILITY
CLIENT
Montgomery County Maryland Department of Environmental Protection
TYPE OF CLIENT
Local Government
CATEGORY
Public & Media Relations, Social Media Campaign
BRIEF
Madison West Consulting played a crucial role in elevating the Montgomery County Energy Summit in 2022 and 2023 through strategic public and media relations efforts. Hosted by the Montgomery County Department of Environmental Protection (DEP), the summit aims to advance energy efficiency, renewable energy, and sustainability initiatives within the county.
WHAT WE DID
Madison West's collaboration with DEP staff and the office of County Executive Marc Elrich was instrumental in enhancing the summit's visibility, engaging a broad audience, and crafting impactful messaging.
RESULT
Madison West Consulting led a comprehensive public relations campaign to maximize the summit's reach and impact. Understanding the power of digital engagement, Madison West also devised a robust social media strategy that included regular updates, event countdowns, and live posts on Twitter, Facebook, and LinkedIn.
A significant aspect of Madison West's strategy involved working closely with County Executive Marc Elrich and his office to develop and refine his remarks for the summit, as well as those for DEP Acting Director Adriana Hochberg. This collaboration ensured that the messages delivered were not only compelling but also aligned with the county's overarching goals for sustainability and energy efficiency.
In addition, Madison West produced and disseminated informative blog posts and conducted interviews with key speakers, generating buzz and anticipation.
Through our strategic approach, Madison West Consulting demonstrated the power of effective communication and collaboration in promoting sustainability initiatives. Their work with the Montgomery County DEP and the office of County Executive Marc Elrich exemplifies their commitment to driving positive change and fostering a more sustainable future for Montgomery County.
